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June 1, 2018
By: TOM BRANNA
Editor
JAPAN: LG Household & Health Care Ltd’s Japanese subsidiary Ginza Stefany Cosmetics Co. has acquired Avon Japan for ¥10.5 billion (approximately $96.5 million). Avon Japan, a 50-year-old company based in Tokyo, is the 21st-largest cosmetics manufacturer in Japan. The company advanced into the Japanese market primarily via mail order direct marketing channel to boost personal communication with local consumers due to high entry barrier against foreign brands. LG Household & He...
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